Freelancing is always interesting because you don’t know who you’ll end up working for and what you’ll end up writing. That’s the fun of the game though. When people ask me what I write about, I start going through a laundry list: credit cards, bridal, home, travel, corporate writing, etc.
Now I’m adding LinkedIn profiles to that list.
One of my roller derby officiating colleagues told me about an opportunity to write profiles for LinkedIn Makeover, so I went through a trial. I liked the work; they liked my work, and now I’m working with people from around the world who are trying to make better use of their space on this professional networking tool.
There are companies who do this? Well, sure. Just like there are companies that will help you write a good resume, there are companies who can help you maximize your professional presence online tool. LinkedIn Makeover’s founder Donna Serdula is really on to something, I think, as she recently described in Money Magazine’s online 30-Day Challenge: LinkedIn isn’t just a regurgitation of your resume, it’s a place where recruiters and other professionals can get to know you and hear about your expertise and accomplishments in a conversational way, much like an initial interview.
So far, it’s been really interesting work. I’ve met people from around the world who have some pretty amazing professional accomplishments under their belts. Seriously–I’m not one for cruises, but I worked with a cruise director who knew the clientele and planned such interesting events that I kind of wanted to book a cruise right then and there.
I’m also learning how to improve my own LinkedIn skills–it’s gotten me freelance work before, and I’m hoping that with a beefed up profile and more involvement on the site, it’ll help me get more work down the road.
At the very least, I’m being exposed to all sorts of careers, companies, industries and leadership levels. I’ve always been fascinated by how people do their jobs, and this gig helps me satisfy that itch, and I can help them show off their best side to help them network or find the next step in their career.
If you’re thinking, LinkedIn. Huh, I hear you. But the way business and social media work together today is really interesting, and if it’s important to you, it’s worth having a good LinkedIn profile. LinkedIn Makeover has a lot of good free tips and powerful profile examples to get you started on optimizing your own profile. Of course, we can help you do it faster for a price, but if you don’t have time or writing isn’t necessarily your strong suit, it might be worth it to pay a professional.